The idea behind adgroups is to group keywords around the idea of a specific marketing message. When you consider your adgrouping structure, don’t base it on the keywords, base it on the marketing message instead. Google only allows for 100 adgroups per campaign, and since we are limited on the amount of adgroups we can [...]

Pay Per Click (PPC) Marketing is a successful means of advertising for many online businesses, and affiliate marketers. It allows you to be on top of the search engine result pages, at a per click fee. Rather than optimizing your website, via SEO methods, you can climb straight to the top of search result pages [...]

Internet marketing seems to have a language of its own. If you have ever spoken with an internet marketing guru, it’s like they speaking a whole other language. I have put together a list of commonly used abbreviations used in internet marketing and deciphered and defined the meanings, so the next time you have [...]