Google Adwords displays your ads based on the keywords you place inside your campaigns, and Adgroups, therefore making keyword selection very important. It is so important that it can determine the success or failure of your online marketing effort. It becomes challenging because we have to try and think outside the box when deciding on [...]

Adgroup setup is really simple since there are no special parameters or tricks. What I will explain here are just industry best practices. If we look within AdWords editor for the adgroup setting you will notice that there are only 4 options, Name, Status, Max CPC bid, Max Content CPC bid.

Adgroup Name [...]

The idea behind adgroups is to group keywords around the idea of a specific marketing message. When you consider your adgrouping structure, don’t base it on the keywords, base it on the marketing message instead. Google only allows for 100 adgroups per campaign, and since we are limited on the amount of adgroups we can [...]