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Back To Blogging And Revamping With A New Direction

Posted by Robdogg on August 5th, 2008  
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Posted in: Random Thoughts     

Well its been a while but after my hosting nightmare and quitting smoking I think I am about ready to get things hoppin once again. I have had a long time to think about things and what direction I want to go in. I have recieved a lot of populartity from my digital point posts and my adwords how to videos that were posted on this site. I have decided I want to seperate my teaching of adwords on another website. So I will do just that… I have created a brand new site directly completely at adwords campaign management and PPC internet marketing. I will continue with this blog but keep the focus on things I learn everyday that I want to share, plus random thoughts and ideas. I find myself learning something new just about every single day. There is always something new to learn, explore and discover. This is why I call it How To Rule The World, because for me, thats is what I am doing. Hopefully the things I learn can help you and others.

Originally this blog was created to test my ability at social media, internet networking and SEO (search engine optimization) The popularity I recieved from my how to videos has led me to leave the marketing firm I was with and start freelancing. So I am now a freelance internet marketing manager handling adwords campaigns for affiliates, businesses, arbitragers and others. I learned a lot, especially about social media, and I am sure I still have lots to learn, but I no longer need to focus on it anymore since it is not a work requirement.

Lets look forward to a great second half of the year…

I Quit Smoking Not Blogging

Posted by Robdogg on March 24th, 2008  
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Posted in: Random Thoughts     

stop smoking

I know everyone has been looking forward to some new tutorials on Google AdWords, but I recently quit smoking, and unfortunately I developed what is called “The Quitters Flu”. I didn’t know this would happen when I decided to commit to quitting for good. All I can say is that I feel sick, and I have never felt so sick in my life. I would probably never have felt this way if I just kept smoking, but I know smoking is bad and is something that should be done.

I have been smoking almost half my life. I stated when I was 14 and now I am 27. I figure, smoking for almost 50% of your entire life as to do something to you permanently. At the very least you become dependant on it. Before I decided to quit smoking I could have never pictured myself a day without a smoke.

I had a discussion the other day with a buddy of mine, and he explained to me that I work so hard at mastering my life, hence my blog motto, How To Rule The World. He said, you are mastering everything around you, but you are not mastering yourself. Why do it, just to throw it all away due to an illness or the inevitable effects of smoking.

So therefore, I QUIT and the hard way too, Cold Turkey.

I was good for the first 24 hours, then around 48 hours in I began to feel sick with flu like symptoms. I thought I was coming down with something, but honestly, I have not had the flu since I was probably 8 years old. I have a rock solid immune system. I can be in a room full of people with the flu and walk out of there never getting sick. So I knew something was wrong. I started researching the effects of quitting and came across a few articles that mentioned the quitter’s flu. By my 72nd hour of not smoking all I could do is lay in bed. It reminded me of that scene in the Johnny Cash film Walk The Line, where Johnny Cash was locked in his room until he is sober. I was curled up in a ball, I broke out into a cold sweat and couldn’t sleep a wink. I felt like ripping my skin off and my bones and muscles were so sore all I could do is lay there and wish it would all stop.

Well, I am feeling better, but now I have developed this insane cough. All I do is cough all the time. I just wish something would come out. I cough so hard I want to puke, but normally I don’t. I cough at random moments, in the middle of talking, eating, driving, and even while I am sleeping. Last night alone I must have woken myself up at least once every hour to cough about 100 times into my pillow. I just coughed after finishing that last sentence…

Lastly I seem to be loosing my voice now… I can’t speak and half the time I feel like I’m yelling just to say a word. Then while I am trying to say something so hard, I end up squealing like I’m hitting puberty. It’s all really annoying, if you ask me. I hope I get over this fast.

Anyway, since all I do is cough all day long and can’t speak, I basically can’t make a video until this all ends. So for now, I will provide some other insights and thoughts via the good old text written article method.

For those of you who are interested, here are my QUIT SMOKING stats

Time Since Last Cigarette | Amount Saved Since Quitting

Adwords Video Tutorial – Google Campaign Structuring And Keyword Clustering

Posted by Robdogg on March 16th, 2008  
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Posted in: Internet Marketing, PPC Marketing     

[kml_flashembed movie="http://www.robdogg.com/wordpress/swf/kclustering.swf" height="450" width="550" /]

 

In this video I go over how to cluster your adgroup keywords for maximum efficiency. I have recently reviewed several Google Adwords accounts from online forum members that are having problems, and I noticed that many people are grouping their keywords improperly. Many are just bunching up large grouping of keywords into one large adgroup and thinking everything is going to be OK. This method is highly inefficient and will result in much higher average CPC prices.

I decided to pick out a random industry and show the process of keyword research, which is finding keywords related to a specific industry. I then show an extraction method on how to get those keywords off the internet and into your Google Adwords account. I go into detail on how to use excel to extract properly clustered keyword groupings and then how to upload those keywords into your Adwords account using Google Adwords Editor.

Please leave your comments, questions and suggestions.

Thanks everybody!

Video Tutorial Basic Guide To Google Adwords Editor

Posted by Robdogg on March 9th, 2008  
8 Comments
Posted in: Internet Marketing, PPC Marketing     Tags: adwords editor, campaign management, google adwords, Internet Marketing, PPC Marketing

[kml_flashembed movie="http://www.robdogg.com/wordpress/swf/adwordseditorbasics.swf" height="450" width="550" /]

Many people have been managing their Google Adwords campaign portfolios the old hard way. Using the web interface to manage a Google campaign is very slow and time consuming. I decided to do a little Adwords editor beginners guide for you so that you can see how easy it is to setup and manage your campaigns with this software.

The video tutorial is a little over 15 minutes long, but if you have no knowledge of Google Adwords editor then this tutorial will explain a lot. This is only a guide to the basics and I will go into more advanced stuff in the near future. If you have any questions on anything that is done in this video please let me know. Post a comment or drop me an email at tutorials@robdogg.com

Google Adwords Training Video – Account Overview and Campaign Settings

Posted by Robdogg on March 8th, 2008  
1 Comment
Posted in: Internet Marketing, PPC Marketing     Tags: adwords help, adwords training video, google adwords, google adwords help, Internet Marketing, online marketing

[kml_flashembed movie="http://www.robdogg.com/wordpress/swf/insidegoogle1.swf" height="450" width="550" /]

I have received a lot of questions about how Google Adwords works, so I put together this video on the basics of an account and campaign settings. The video is a little long, running about 23 minutes, but the information is well worth watching. I will post some more videos in the near future with more in depth details and explanations, but this video covers some of the basics. I mostly cover the campaign settings and the overview screens in a Google account so you can get the idea of where everything is at.

Here is are some main points of interest

Account Summary Page
Campaign Overview Page
Campaign Settings
Campaign Budgeting
Ad Scheduling
Ad Rotation Settings
Search Network Settings
Content Network Settings
Language Settings
Geo Targeting

Now that I am getting the hang of this Camtasia studio software, I will start including many more videos and how to videos for the Google Adwords system. Next up I will go into detail and explain the Google Adwords Editor program and explain where everything is at.

I hope you find this information useful and helpful. If you have any questions please send them on over to me, or post a comment. I will also try to incorporate your questions in my upcoming training videos.

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