The idea behind adgroups is to group keywords around the idea of a specific marketing message. When you consider your adgrouping structure, don’t base it on the keywords, base it on the marketing message instead. Google only allows for 100 adgroups per campaign, and since we are limited on the amount of adgroups we can [...]

Campaign structuring is step one, which I covered in my last article Internet Marketing Campaign Structuring Tactics. Now that you have a properly preconceived structure in mind, the campaign settings menu has many attributes that you will want to take advantage of.
Campaign Name – The campaign name is used to identify the contents you are [...]

If you want to get started with Google Adwords and create a successful internet PPC marketing campaign you need to understand the internal structuring. Google is made up of many sections which include campaigns, Adgroups, creative’s and keywords. Each of these sections has their own unique attributes that are really important to understand. Since we [...]

Pay Per Click (PPC) Marketing is a successful means of advertising for many online businesses, and affiliate marketers. It allows you to be on top of the search engine result pages, at a per click fee. Rather than optimizing your website, via SEO methods, you can climb straight to the top of search result pages [...]

Internet marketing seems to have a language of its own. If you have ever spoken with an internet marketing guru, it’s like they speaking a whole other language. I have put together a list of commonly used abbreviations used in internet marketing and deciphered and defined the meanings, so the next time you have [...]