Google Adwords displays your ads based on the keywords you place inside your campaigns, and Adgroups, therefore making keyword selection very important. It is so important that it can determine the success or failure of your online marketing effort. It becomes challenging because we have to try and think outside the box when deciding on [...]

Adgroup setup is really simple since there are no special parameters or tricks. What I will explain here are just industry best practices. If we look within AdWords editor for the adgroup setting you will notice that there are only 4 options, Name, Status, Max CPC bid, Max Content CPC bid. Adgroup Name – I [...]

The idea behind adgroups is to group keywords around the idea of a specific marketing message. When you consider your adgrouping structure, don’t base it on the keywords, base it on the marketing message instead. Google only allows for 100 adgroups per campaign, and since we are limited on the amount of adgroups we can [...]

Campaign structuring is step one, which I covered in my last article Internet Marketing Campaign Structuring Tactics. Now that you have a properly preconceived structure in mind, the campaign settings menu has many attributes that you will want to take advantage of. Campaign Name – The campaign name is used to identify the contents you [...]

If you want to get started with Google Adwords and create a successful internet PPC marketing campaign you need to understand the internal structuring. Google is made up of many sections which include campaigns, Adgroups, creative’s and keywords. Each of these sections has their own unique attributes that are really important to understand. Since we [...]