Adwords Video Tutorial – Google Campaign Structuring And Keyword Clustering

Posted by Robdogg in March 16th, 2008

[kml_flashembed movie="http://www.robdogg.com/wordpress/swf/kclustering.swf" height="450" width="550" /]

In this video I go over how to cluster your adgroup keywords for maximum efficiency. I have recently reviewed several Google Adwords accounts from online forum members that are having problems, and I noticed that many people are grouping their keywords improperly. Many are just bunching up large grouping of keywords into one large adgroup and thinking everything is going to be OK. This method is highly inefficient and will result in much higher average CPC prices.

I decided to pick out a random industry and show the process of keyword research, which is finding keywords related to a specific industry. I then show an extraction method on how to get those keywords off the internet and into your Google Adwords account. I go into detail on how to use excel to extract properly clustered keyword groupings and then how to upload those keywords into your Adwords account using Google Adwords Editor.

Please leave your comments, questions and suggestions.

Thanks everybody!

You Should Also Check Out This Post:

More Active Posts:

Comments For This Post Topic Was Disable By Author

Daniel Ho Said in March 10th, 2008 @7:44 pm

Rob,

Thanks for the primer. Much appreciated…

Cheers,
Daniel

skurmria Said in March 13th, 2008 @8:02 am

Rob,

Nicely done video. Good Job.

To your success.

Sunil

Ad Infiltration Review Said in March 13th, 2008 @8:17 pm

Didn’t realize Adwords Editor was this easy. I just didn’t want to have to download another thing on my computer but this is a must.

Thanks for the vid.

Farmer77 Said in March 16th, 2008 @7:03 pm

Hey Robdogg,
I see you use Amazon’s Associates program in the video, does Amazon and PPC really convert? I’m reading on DP saying that the conversion rates are extremely low with Amazon & PPC and that Amazon might even be messing around with the conversion numbers. I signed up with Amazon Associates today and would like to hear your side of the story on it.

Regards,
Farmer77

buzill Said in March 21st, 2008 @9:30 pm

Hi Robdogg,
This is only the second of your videos I have watched and will need to watch again due to the quantity and quality of your input detail. Thanks for your effort I can see that your videos should be seen by all who are starting out like me and possibly more experienced WA’ers who may not have hit on some of your time saving moves with Excel.
Regards
buzill

Robdogg Said in March 21st, 2008 @11:41 pm

thanks I am glad my video tutorials are very helpful. I have lots more in the making and I am also thinking about creating a website dedicated to the subject. Again, thanks everyone for your support, questions and comments

Sheila Martin Said in September 20th, 2008 @3:08 pm

Outstanding, Rob! Looking forward to seeing how you work with Excel and AdWords Editor.

tarocchi Said in December 10th, 2008 @9:17 pm

wow amazing….

Adwords Video Tutorial – Google Campaign Structuring And Keyword Clustering

You Should Also Check Out This Post:

More Active Posts:

Comments For This Post Topic Was Disable By Author

Categories

Archives

Popular Tags

Recent Entries

Recent Comments

Most Comments