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Pay Per Click (PPC) Marketing is a successful means of advertising for many online businesses, and affiliate marketers. It allows you to be on top of the search engine result pages, at a per click fee. Rather than optimizing your website, via SEO methods, you can climb straight to the top of search result pages within minutes of publishing your ads. However, as exciting as that may sound, many businesses have been burned by spending hundreds or even thousands of dollars, without a single sale. So they blame the system, and claim it doesn’t work for their business model. In all honesty, I have seen just about every industry survive with a successful PPC campaign, even sites with no products to sell. The problem is that PPC marketing is not a passive marketing program. You can’t turn it on, and let it be. It requires intense daily analysis, problem solving, and strategy.

My Search Marketing Background

To give you my background, and credibility in this realm of marketing, I have been involved with pay per click marketing since late 1999 (PPC marketing was invented in February of 1998), and experimented with pay per click when it was first adopted by goto.com, which is now Yahoo Search Marketing. I am currently employed with an agency that handles clients both large and small. I optimize and strategize campaigns for internet companies such as Murad Skin Care, Fredericks of Hollywood, Public Storage, and Union Bank of California. All of which have multimillion dollar online search campaign budgets. I also work with many smaller businesses and even help startups penetrate their market. Prior to doing search marketing for an SEM company, I owned, and managed, my own ecommerce business within the home improvement market.

Enough Bragging, On With The Show

There are 3 major players when it comes to search marketing. Google, Yahoo and MSN, and we call these the big 3. If you have not heard of Google, then you have been living in a cave because Google has the greatest market share of internet, leaving Yahoo and MSN in the dust desperately trying to catch up.

 

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If you have ever wanted to start up a successful Google Adwords Pay Per Click marketing campaign, then listen up. Because I will be adding a new series of posts dedicated to bringing you the inside secrets to marketing on Google like a professional. All those guru’s, and how to guides that you paid about $100 bucks or more are nothing compared to what I will be giving away for free.

But first we must start with the basics of search. I have already put up an article about the SEM lingo in the internet marketing world. Get familiar with these terms, because I will be using them… A LOT!

Internet Marketing Acronyms - The Definitive Guide

If you cannot understand the following phrase, then reading and printing out those Acronyms is a must.

My B2C client csf is as follows. Imp projected at 1.5mil, ctr at 1.35%, cpc is $2.5 with a CR just under 4.8%. Current CPA is $35.48 of which the client would like to get down to $34 by next month in order to meet their ROI goal of 3:1.

If you understood the above then you would realize this client spends $50,625 per month, closes 972 sales, and nets over 1.2 million a year ($101,250 net profit per month).

Happy studying…

More to come soon

 

Also dont forget to enter into my contest. Im giving away free advertising spots on this blog

Contest For My 4 Ad Spots On My Blog

 

 

 

 

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