Comments on: John Chow Posts Bad Advice For AdWords http://www.robdogg.com/wordpress/2008/01/21/john-chow-posts-bad-advice-for-adwords/ by Robdogg Tue, 06 Jan 2009 22:40:25 +0000 http://wordpress.org/?v=2.6.5 By: Robdogg http://www.robdogg.com/wordpress/2008/01/21/john-chow-posts-bad-advice-for-adwords/#comment-83 Robdogg Thu, 24 Jan 2008 22:59:53 +0000 http://www.robdogg.com/wordpress/2008/01/21/john-chow-posts-bad-advice-for-adwords/#comment-83 i may be coming up with a section dedicated to pay per click marketing in the near future. This list was just designed to show you the flaws within the method that was posted on john chow. I would not be able to summarize how to do this correctly in one blog post =( i may be coming up with a section dedicated to pay per click marketing in the near future.

This list was just designed to show you the flaws within the method that was posted on john chow.

I would not be able to summarize how to do this correctly in one blog post =(

]]> By: Matt L http://www.robdogg.com/wordpress/2008/01/21/john-chow-posts-bad-advice-for-adwords/#comment-82 Matt L Thu, 24 Jan 2008 21:09:25 +0000 http://www.robdogg.com/wordpress/2008/01/21/john-chow-posts-bad-advice-for-adwords/#comment-82 How about writing some tips phrased in the positive to counter this incorrect list? How about writing some tips phrased in the positive to counter this incorrect list?

]]> By: moneybackyard http://www.robdogg.com/wordpress/2008/01/21/john-chow-posts-bad-advice-for-adwords/#comment-70 moneybackyard Wed, 23 Jan 2008 05:32:09 +0000 http://www.robdogg.com/wordpress/2008/01/21/john-chow-posts-bad-advice-for-adwords/#comment-70 LoL, money does talks for commercial bloggers like John Chow. It's all about squeezing extra money from a single blog. LoL, money does talks for commercial bloggers like John Chow. It’s all about squeezing extra money from a single blog.

]]> By: Robdogg http://www.robdogg.com/wordpress/2008/01/21/john-chow-posts-bad-advice-for-adwords/#comment-69 Robdogg Tue, 22 Jan 2008 17:47:42 +0000 http://www.robdogg.com/wordpress/2008/01/21/john-chow-posts-bad-advice-for-adwords/#comment-69 Yeah, I was really kind of pissed that this kind of information was circulated. I wrote this so fast and wanted to get in a rebuttal before people started screwing up their adwords account with crazy advice like this. Yeah, I was really kind of pissed that this kind of information was circulated. I wrote this so fast and wanted to get in a rebuttal before people started screwing up their adwords account with crazy advice like this.

]]> By: David Wilkinson http://www.robdogg.com/wordpress/2008/01/21/john-chow-posts-bad-advice-for-adwords/#comment-68 David Wilkinson Tue, 22 Jan 2008 16:53:19 +0000 http://www.robdogg.com/wordpress/2008/01/21/john-chow-posts-bad-advice-for-adwords/#comment-68 Thank crap someone who knows AdWords stepped in and saved me writing a post myself. No offence to Jonathan, but his first tip in particular was absolute BS. Thank crap someone who knows AdWords stepped in and saved me writing a post myself.

No offence to Jonathan, but his first tip in particular was absolute BS.

]]> By: Robdogg http://www.robdogg.com/wordpress/2008/01/21/john-chow-posts-bad-advice-for-adwords/#comment-67 Robdogg Tue, 22 Jan 2008 16:47:43 +0000 http://www.robdogg.com/wordpress/2008/01/21/john-chow-posts-bad-advice-for-adwords/#comment-67 this is very true and often very common. Sometimes we find that we prequalify our visitor so much that we sacrafice CTR for a higher CPC with a greater conversion ratio. Nice add ;) this is very true and often very common. Sometimes we find that we prequalify our visitor so much that we sacrafice CTR for a higher CPC with a greater conversion ratio. Nice add ;)

]]> By: esvl http://www.robdogg.com/wordpress/2008/01/21/john-chow-posts-bad-advice-for-adwords/#comment-66 esvl Tue, 22 Jan 2008 12:36:20 +0000 http://www.robdogg.com/wordpress/2008/01/21/john-chow-posts-bad-advice-for-adwords/#comment-66 Ouch. I have noticed a couple of people blog about this. Being a famous blogger I guess one must then have the ability to blog. Ouch. I have noticed a couple of people blog about this. Being a famous blogger I guess one must then have the ability to blog.

]]> By: Charles http://www.robdogg.com/wordpress/2008/01/21/john-chow-posts-bad-advice-for-adwords/#comment-65 Charles Tue, 22 Jan 2008 12:33:18 +0000 http://www.robdogg.com/wordpress/2008/01/21/john-chow-posts-bad-advice-for-adwords/#comment-65 Thanks for these. I came here from JohnChow and from using Adwords in the past I realised a few of the point were hugely wrong. Especially Tip 1! One tip I would add is - get conversion data into AdWords. Your goal is more sales/leads, and you want to get this by finding the ads that lead to the highest conversion rate. You might find an ad that has a low CTR but has a high conversion rate. Google will make you pay more because of the low CTR, but it could work out a lot more profitable in the long run if the commission from sales at a higher conversion rate outweighs the extra cost Google applies to your ads. Thanks for these. I came here from JohnChow and from using Adwords in the past I realised a few of the point were hugely wrong. Especially Tip 1!

One tip I would add is - get conversion data into AdWords. Your goal is more sales/leads, and you want to get this by finding the ads that lead to the highest conversion rate. You might find an ad that has a low CTR but has a high conversion rate. Google will make you pay more because of the low CTR, but it could work out a lot more profitable in the long run if the commission from sales at a higher conversion rate outweighs the extra cost Google applies to your ads.

]]> By: Neil Duckett http://www.robdogg.com/wordpress/2008/01/21/john-chow-posts-bad-advice-for-adwords/#comment-63 Neil Duckett Tue, 22 Jan 2008 03:46:07 +0000 http://www.robdogg.com/wordpress/2008/01/21/john-chow-posts-bad-advice-for-adwords/#comment-63 Nice rebuttals. I don't know a whole lot about the topic but it seems you've done your research. If indeed you are correct then i agree Chow should have vetted the article better prior to posting. Nice rebuttals. I don’t know a whole lot about the topic but it seems you’ve done your research. If indeed you are correct then i agree Chow should have vetted the article better prior to posting.

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