I read an article today by Raj Dash from Performancing.com 7 Lessons From the Blogging Trenches: Cracking $200 per Month in Adsense and it brought up a good point. Most people start blogging because they hear the name john chow, shoemoney, read their blogs, see the checks and start dreaming about all the money they can make from just writing out their daily lives and ideas. They think, hey if these guys can do it so can I.

However let’s look at this from a mathematical point of view. What does it take to really make $100, $1,000 or even $10,000 per month? Did any of use ever really do the math and realize the dedication it’s going to take? I think not, so I decided to put a few calculators together to figure out what I really need to do so I can reach my goal of generating a minimum of $100 per month.

Basically there are a couple main ways to generate an income from your website or blog, but after all the number crunching it really boils down to… Impressions! Amazing isn’t it, all you need to do to estimate your monthly blog income is know how many impressions you are getting per day. If you don’t know how many impressions you are getting per day I highly recommend reading my article on How To Track Your Blog Traffic Stats because without this number you are blogging in the dark.

So let me explain how this works. Let’s assume you want to make $100 per month, here are your critical success factors for both CPC and CPM Model payouts. In this example I used a low 1% CTR and $.50 CPC/CPM.

If we don’t want to be so generous how about a $.25 CPC/CPM with a 0.5% CTR

So how many impressions per day are you getting? If your not getting somewhere between 667 – 2667 impressions per day then you have a lot of work to do! If you would like a copy of this calculator, which is in excel form. Please get in touch with me.

-Rob

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